Leave it to Bumble and Bumble to pioneer their way in to the straight and smooth market. With such an amazing straightening balm in their repertoire already, it’s amazing they didn’t come up with this sooner.
Concen-Straight isn’t just a play on words, it’s an amazing new way to straighten hair. With a formaldehyde free formula, it concentrates on separating the bonds of the hair without breaking them. This allows the wearer to blow dry hair to pin-straight status, yet still air dry with natural curl.
This technique will last anywhere from 30-35 shampoos when used with the Concen-Straight sulfate-free shampoo, conditioner, and smoothing balm.
Ingredients by Bumble and Bumble:
Concen-straight Pro Treatment, with Concen-straight Technology™ and a conditioning, plant (never animal) derived protein, start working with Sodium Metabisulfite gently altering existing curly bonds. It also contains a Gemstone Blend of Pearl, Tourmaline, Brazilian Green Malachite and Sapphire powder that loosens inner S-bonds which give hair its natural curve. Polylysine, an amino acid, refines S-bonds into smoother shapes. A Featherlight Silicone Blend seals and sets shape straight for lasting smoothness (while protecting against heat).
FAQS and Eligibility:
This process will have you in and out of the salon in 2 hours. The only staple required is that the wearer wait a minimum of 24 hours before washing their hair, and avoid hair-ties or tucking hair for long periods of time.
Hair colored clients should wait a two-week period after receiving treatment to resume any coloring procedures.
Draw back for extremely compromised hair is that they are not eligible for this treatment due to heated activation. Concen-Straight is a patented, NON-damaging formula, but will not repair any existing damage to the hair.
If you are battling frizz, humidity, rough and tough curls, or just plain sick of flat-irons, then this treatment is for you.
